Cavs' playoff run a whole lot of fun: Excitement generated unmatched since Tribe in 1948 World Series.

Byline: Marla Ridenour

May 29--Hall of Fame pitcher Bob Feller said the level of excitement generated by the Cavaliers' playoff run hadn't been felt in Northeast Ohio since the 1948 World Series. After what he heard when he and his wife dined with friends recently, retired Cleveland Plain Dealer sports writer Russ Schneider would agree. "This lady with no previous interest in the Cavs said, 'I'm really excited. And tell me, what is a pick-and-roll?' " Schneider said. TV ratings soared. "Witness" T-shirts flew off the shelves and area sporting goods stores were deluged with calls asking whether they had any in stock. A brown and orange town briefly changed …