среда, 14 марта 2012 г.

Read all about it: Portugal gets new daily paper

A new national daily paper hit Portuguese newsstands Thursday, defying a downward trend in newspaper sales that has brought layoffs and cutbacks.

The paper, called "i," has identified an opening in the market for middle- and upper-middle-class readers, according to its editor Martim Avillez Figueiredo.

He wrote in the launch edition's editorial that the paper "wants to restore the aggressiveness that daily papers have lost, the depth that weeklies have neglected and the sophistication that magazines aim for."

It is also focussing heavily on its online news service.

Amid a general economic downturn, newspaper …

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